The Circle of Influence

Thursday, March 29, 2007

Quick on the Trigger

I was hard at work but decided to take a brake and check out industry stories. What did I find? Another PR debacle caused by someone who was quick on the trigger.

Here is a nice (by nice I really mean funny) story about a person at PR firm, Waggener Edstrom, who accidentally sent a reporter an email intended to go to their client Microsoft.

Right here we have a problem, but it gets better!

Attached to the email was a 5500-word memo containing notes on how Microsoft could manage a story that the reporter was writing including details on his interviewing style and possible biases.

Interestingly enough, the story was centered on Microsoft's recent attempts to change the perception that it is an overly secretive company.

Now it's all over the web. Why? Because someone was a little "Send" happy.

The full story is can be found here.

Check out the story and avoid being quick on the trigger!!



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