Cause Related Marketing and PR


I'm sure we've all at some point or another bought a product ourselves or promoted one among our group of friends because the proceeds were going to a good cause.

Well, if you interested in putting together your own campaign or would like to read up what is becoming a huge component of PR campaigns for corporate giants, check out Cause Marketing 101 .

PR Week Student of the Year Contest!


PR firm Hill & Knowlton is sponsoring the 2007 PR Week Student of the Year Contest.
Entrants will have the opportunity to test their public relations and communications skills creating a full on campaign for Motorola. By entering, you have the chance to win $5,000 and a paid internship at one of the world's largest PR firms - not to mention the honor of being the PRWeek Student of the Year 2007.

You must be enrolled as an undergraduate student at a US college or university between November 21, 2005 and November 21, 2006 to be eligible for the award.

I know a good deal of you in Influence PR could definitely win this award! I encourage you to enter!
The guidelines can be foud here: http://www.prweek.com/us/events/

If you have trouble accessing it, email influencepr@gmail.com and I will see what I can do to help you out.

Shortlisted contestants will be flown to New York in January 2007 for a final day of judging and a trip to the PRWeek Awards gala on March 8, 2007. Enter today!


Here's the timeline of events:

December 22: Student of the Year Award Entries Due

December 2006: Judging

January 2007: Shortlist announced

March 8, 2007: PRWeek Awards 2007 at Tavern on the Green in New York City

I hope you'll take the challenge!